Lynn Fabian Lasner

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Lynn Fabian Lasner

Insight in sight.

Open your brand like a new box of crayons.

Inspire your clients every time you speak.

STRATEGY. CONCEPT. COPY.

Call me when you need insightful:

Conceptual & Strategic Support, Branding, Film/Video/Multimedia Scripts, Web Content & Copy, TV/Radio/Print Ads, Research, Newsletters, Brochures, Speeches, Magazine Articles, Creative Consultation

415-690-0009

lynnlasner@yahoo.com

Clients:

When you know who you are,

even your clothes relax.

When you're comfortable with yourself,

no building's too tall.

J. Jill hit the Web running with their upscale, relaxed simplicity. The company sells to women -- mostly mid-30s to mid-50s -- who value comfort, simplicity, and authenticity. These ads speak to the REAL reasons women who choose j.jill's clothing continue to buy into and strengthen the brand.

A series of international ads with Flea of The Red Hot Chili Peppers boosted the Modulus Guitars brand, as it increased awareness of the company's new bass design. The Modulus "seed of greatness" grew from the company's inventive beginnings (using graphite on a musical instrument), and its ongoing dedication to creative expression through innovation.

Universite´ Protestante au Congo

Education that builds a nation

YOU are the creator.

PEACE is the PLAN.

YOU are the healer.

MEDICINE is the MIRACLE.

REBUILD Africa's CONGO, NOW.

YOU are the architect. UPC graduates are the builders.

A brand new, thriving Congo nation is the foundation

for generations of miracles yet to come. Merçi.

The Universite´ Protestante au Congo in Kinshasa needed help. Their standards of education were the highest in Africa's Congo. They'd produced leaders across Africa and beyond - but their work needed to be more visible. By re-branding the university (in both English and French) with the tag line: "Education that builds a nation," and asking foreign donors to personally help rebuild the Congo by supporting its strongest educational resource, UPC is better able to fulfill its humanitarian and economic missions through its departments of Medicine, Law, Theology, and Business.

Pitney Bowes

Take a moment to design a lifetime

Establishing the employee-friendly "Pitney Bowes Life Events Series" helped employees make sense of their financial planning and health coverage options. The simple format, easy writing style, and bright colors chosen for this campaign reinforced Pitney Bowes' internal branding as a lifestyle-friendly company that's supportive of employees taking charge of their own lives.

Volunteer Center; Nonprofit Network; Community at Work

The mission? To find the golden thread tying together a former volunteer center and a nonprofit business resource center. This logo creates a hub - like the organization - at the heart of the nonprofit community.

Contact lynnlasner@yahoo.com

Client List:

Healthcare - Sutter Health, Oncology Therapeutic Network, West Jersey Health Systems, Rush Hospital Sleep Disorders Clinic, Wasko Dental Center

Financial - Chase Manhattan Bank, Wells Fargo Bank (Branding Training), Salomon Smith Barney, Silicon Valley Bank, Barclays Global Investors, MasterCard, First Pennsylvania Bank, Robert Hunter Financial Services

Hotels - MGM Grand Hotel and Casino, Hilton International, Promus Hotels, Sheraton

Education- National Endowment for the Humanities; Universite' Protestante au Congo, Kinshasha, Africa; Herrmann International; Bay Area Discovery Museum

Food - Jamba Juice, Kikkoman, WaWa Dairy, Wanamaker Gourmet Market

Arts & Entertainment - Baldwin Pianos, Yamaha Music, Tama Drums, Ibanez Guitars, Modulus Guitars

Fashion - J.Jill, John Wanamaker (Swatch, Yves St. Laurent, Calvin Klein, Shiseido, Papagallo, Betsy Johnson, Osh Kosh, Mikasa, Richelieu), Strawbridge & Clothier

Internet & High-tech - Dell Computers, Applied Materials, Pitney Bowes, Hewlett Packard, Travelocity.com, Sabre.com, Evolve.com, Services.com, eWorldFreight.com, YouDecide.com, ViOs.com, evinci.com

Insurance & Risk Management - Transamerica, Fireman's Fund Insurance, American Land Title Agency, Buckley Productions

Energy/Utilities - Pennsylvania Gas Works (PGW), Utility Emergency Services Fund (UESF), United Gas International (UGI), Indiana Power and Light

Auto & Transportation - Honda, New Jersey Transit

Civic & Unions - The City of Daly City, International Association of Machinists (IAM)

Nonprofit - Marin Nexus Volunteer and Leadership Center, Yo! San Francisco Youth Organization